welcome to tabslookbook
Hi, I’m Tabitha and I’m really glad you’re here.
Beauty changed my life before it ever became my career.
What started as creativity, slowly turned into confidence. What started as playing with my mother’s makeup became a way to understand self worth, identity, and expression. Over time, I realized it wasn’t just about how someone looks. It’s about how they feel walking into a room.
I’ve spent the past eight years immersed in the beauty industry as a professional makeup artist and hairstylist here in New Jersey. I’ve worked with brides on the biggest days of their lives. I’ve worked backstage at NYFW. I’ve been behind the shampoo bowl. I’ve assisted in educating the next generation of artists inside a makeup academy. I’ve seen the quiet shift that happens when someone feels fully themselves.
But behind the scenes, I also saw something else.
Talented artists struggling to market themselves.
Brilliant stylists overwhelmed by social media.
Creative professionals trying to do everything at once.
And I understood it deeply because I was living it too.
While building my artistry career, I was also studying Cosmetics and Fragrance Marketing at FIT, with a background in Advertising & Marketing Communications, and Ethics & Sustainability. I became obsessed with the why behind brands. Why people connect. Why some businesses grow. Why certain visuals convert and others don’t. Why people choose the products they do.
Makeup and marketing aren’t separate worlds. They’re both about storytelling. They’re both about intention. They’re both about helping someone show up confidently and authentically.
Today, my work lives at that intersection.
For brides and clients, I create soft, skin-focused looks that feel elevated, timeless, and like you at your best.
For beauty professionals, I build strategic, aligned marketing that helps you grow without losing the heart of your artistry.
I don’t believe in trends for the sake of trends.
I believe in clarity. In confidence.
In building something sustainable and meaningful.
That’s where everything clicked.
IF YOU’RE HERE
Chances are you care about what you’re building. Whether that’s a marriage, a brand, or a career in this industry, you want it done with intention.
That’s what I care about too.
I’m here to create work that feels thoughtful, aligned, and lasting. The kind that holds up in real life, not just on a screen.
I’m really grateful our paths crossed here. I hope to work with you and build something beautiful.
With love,
Tabitha
“My experiences ignited a passion in me to help others discover and embrace their own beauty, a journey I refer to as
“more Self Love.”
— Tabitha Gessling